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Programmatic or Problematic? The Battle Against Made-for-Advertising Websites
The persistent issue of Made-for-Advertising (MFA) websites continues to cast a shadow over the digital advertising industry. These platforms, primarily designed to absorb advertising dollars, have...
View ArticleGOZOOP HAWKS Secures Listening and Digital Response Management Duties for...
GOZOOP HAWK, the GOZOOP Group’s online reputation management and customer service agency, has successfully secured the listening and digital response management mandate for Amazon miniTV, India’s free...
View ArticleWalmart Reveals Plans to Acquire Smart TV Maker VIZIO for $2.3B
Walmart, a US-based retail chain, has revealed that it will acquire VIZIO, a maker of smart TV, for $2.3 billion. The retail giant made this decision to compete with Amazon by growing its quickly...
View ArticleSociowash Awarded the Digital Mandate for Tide Arabia
Sociowash, an integrated advertising agency, has been awarded the digital mandate for Tide Arabia, a laundry detergent brand in the UAE. The agency will be in charge of developing and implementing...
View ArticleVevo Collaborates with PubMatic for Programmatic Growth in CTV Advertising
PubMatic, an independent technology company that delivers the future supply chain for digital advertising, has announced a collaboration with Vevo, the world’s leading music video network. Through the...
View ArticleMCN, Part of IPG, Bolsters Leadership Team in MENAT; Appoints Lizzie Dewhurst...
Thursday 22nd February 2024, Dubai, UAE: MCN (Middle East Communications Network) – a leading marketing communications group in MENAT, part of the Interpublic Group – has appointed Lizzie Dewhurst as...
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In Conversation with EssenceMediacom’s Soumak Banik: Media Insights Unveiled
Embark on an insightful voyage through the media landscape guided by Soumak Banik, the accomplished Managing Director at EssenceMediacom Indonesia. EssenceMediacom is GroupM’s newest and largest agency...
View ArticleM&C Saatchi Names Zaid Al-Qassab As New Global CEO
M&C Saatchi has named Zaid Al-Qassab as its new global CEO. He is Channel 4’s CMO in the UK right now. Al-Qassab will take over for Moray MacLennan, who resigned in September. Zaid will assume...
View ArticleSaudi Ministry of Culture Introduces World’s First VR History Tours in Metaverse
Saudi Arabia has made a major advancement in the expression and engagement of culture. It has introduced a wide range of immersive metaverse experiences and heritage attractions. The world’s first...
View ArticleReliance and Disney Ink Binding Agreement to Combine Media Business in India
Walt Disney and Reliance Industries have inked a legally binding agreement to combine their media businesses in India. At least 61% of the combined company is anticipated to be owned by Reliance and...
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